Analyzing Partisan Voting Trends within Tucson, AZ and Pima County
Following the 2024 election results, progressive organizations wanted to understand what they could learn from historical voting trends that led up to the 2024 election results, and how they could utilize data to formulate a better strategy. They want to improve and optimize their outreach strategies around where the main parties had made the most gains or suffered the greatest losses in votes by geographic areas, to maximize their impact within Pima County.
Challenges
What are the areas where we’ve seen the biggest gains in progressive voters? What are the areas where we’ve seen the losses?
Once we understand the geographic landscape, how do adjust our strategies to maximize our chances of winning in certain areas?
Key Results
Identified, loaded, and transformed 8+ historical Pima County voting and GIS data sets, consisting of various file types and formats, into a single source of truth within a cloud database while accounting for changing precinct areas across years
Analyzed, created, and distributed dashboards showing this geographic Pima County data over multiple years, and then provided specific areas that were historically strong performers for progressives but were trending downward
Value to Business
Progressive organizers now have a strategy they plan to immediately start employing for targeting specific precincts within Pima County to gain back some of the lost ground, and to drive election wins for progressive candidates throughout the county.
Check out how we did it here.
